Our Priorities
Human-Centered AI Systems
We design AI that adapts to people, their needs, context and abilities, instead of forcing people to adapt to the machine.
Ethical AI Experiences
We build experiences where transparency, consent and human dignity are designed in from the first sketch, not bolted on later.
User Trust and AI Adoption
We earn genuine trust through clarity and control, so people understand AI, question it, and adopt it with confidence.
Inclusive Design
We design for the full range of human diversity, across age, ability, language and culture, so no one is left out.
Current Initiatives
We're creating our first initiatives right now. The team is working at full speed, and we'll showcase them here very soon.
First activities will focus on human-centered projects, workshops and user research. A Program Council is also being formed.
Key Resources
Our team is putting together the first publications, guidelines and resources. They'll land here as soon as they're ready.